For example, REI’s #OptOutside is a perfect hashtag to showcase its adventurous side through content. With a branded hashtag, your followers can search, follow and engage with the hashtag as they know exactly what content to expect when they use it.

Not only will this potentially marry your Instagram and Pinterest strategy together under the same branded hashtag, but it gives you a great opportunity to build a community on the platform. This can help guide you on what’s working for your audience and what isn’t! It also tells Pinterest that you’re an authentic and active user, which will help with your overall ranking and discoverability!īusiness accounts also give you access to Pinterest’s built-in Analytics Dashboard, so you can check in to see how your Pins are performing via a range of statistics. This will ensure your name and profile picture will appear on every Pin with your content. Here are a few key reasons to make the switch to a Pinterest business account:īusiness accounts let you claim your website and other social accounts.

If you’re serious about building a strong strategy on Pinterest, then you need to consider setting up a Pinterest business account.Īn upgrade from a standard personal profile, a Pinterest business profile has tons of added features and business perks and it’s the first strategic step to elevating your presence on Pinterest.

Whether you’re giving your Pinterest profile a refresh, or starting out from scratch, here’s a few pointers to keep in mind: Switch to a Pinterest Business Account Step #1: Create a Pinterest Profile for Your BusinessĬreating a killer Pinterest profile is the first step to building your presence, gaining followers, and making sales on the platform.

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